Author Archive

 

Why TV is Moving to Impressions-based Measurement and the Benefits to Local

In recent weeks, there has been a tectonic shift of sorts happening in the broadcast media business. One after the other, we have seen broadcast groups – including NBC, CBS, ABC, Hearst, Graham and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This […]

 

TV Remains Top of the Consumer Influence Funnel

The media-consuming public, which let’s face it – is basically all of us – is bombarded by advertising across channels in a variety of formats multiple times a day. We see ads on our mobile devices, laptops, televisions, connected tv’s, billboards as we drive down the highway and scrolling through our social media feeds. But […]

 

Year-End 2016: How Major Cable Networks’ Contract Negotiations Could Impact the Way TV Channels Are Packaged

The success of AMC’s The Walking Dead is very much alive and well in 2017. Fans of this series may remember a time, however, when it seemed as though a stake would be driven through their hearts, as one of the biggest television providers in the country threatened to pull the plug on all things AMC-branded. In […]

arrow_upward