Author Archive

 

Automated Ad Sales: Past, Present, and Future

Automated ad sales aren’t new, but more media companies are realizing the benefits for both buyers and sellers.

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

Traditional Media Planning and Buying Still Have a Future

Though media planning and buying are becoming automated, the human element of traditional buying still has value in today’s media world.

 

Excess TV Campaign Ad Impressions: Too Much of a Good Thing?

Ad impressions waste may not be waste at all. Advertisers may find that these impressions can help reach swing purchasers and new demographic targets.

 

Trust in Advertising: Where Does Traditional TV Stand?

There are many challenges facing advertisers today, but trust in advertising trumps them all. Here’s a look at the state of trust in TV advertising today.

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