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Ten Thoughts from Ad Agencies at the 2019 Digiday Media Buying Summit

I was at the Digiday Media Buying Summit in Miami recently with many of the industry agency, AdTech suppliers and brands. Although there wasn’t a specific session on 2020 predictions, it is clear the media business is in a world of change and will continue as the digital cookie monster eats its way into TV […]

 

Local TV Advertising…2020 Elections and Then What?

Local TV advertising is a big business. With 20 billion dollar spend (29% share of the US TV ad business) and a looming election that will drive, at least in the short term), 6.55 billion dollars on local political ads with almost 60% of that going to local TV buys. 3 billion dollars will go […]

 

The New Paradigm for TV Advertising: Outcomes, Not Reach

I recently attended the Cynopsis That Big TV Conference and two common things were discussed: data-driven TV advertising and TV advertising driving outcomes. But wait a minute, hasn’t the TV ad business always measured outcomes? Well, yes, but things are changing. The traditional broadcast TV buy was on a reach/frequency model accompanied by a measurement […]

 

Machine Learning: The Future of Automated TV Buying

There is no doubt that the business of TV advertising and the viewing landscape overall is changing. Recent subscriber losses total 946k at AT&T, 224k at Comcast and 141k at Charter, with some of these subscribers moving to IP-based, connected TV. Exactly who is switching is not clear, but Hulu now has 28 million subscribers, […]

 

Key Takeaways from TVOT San Francisco 2019

Key Takeaways from TVOT San Francisco 2019 I attended the TV of Tomorrow (TVOT) show in San Francisco a few weeks back. It’s an informative event attended by media and tech titans who work across the whole TV industry. Here are some of the most prominent takeaways from the show. Let’s start by taking a […]

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