Author Archive

 

Are APIs The Key to Local TV’s Survival?

I posted a note on LinkedIn at the TVB Forward Conference recently, and it generated a fair amount of conversation. Here’s what I wrote: “Local TV is a beloved resource throughout the world. Will it be one of the many fond memories that is slipped into a scrapbook, only to fade over time? Not as […]

 

“Go Big or Go Home” Isn’t Enough These Days. The Time for OTT is Now!

During the NAB Small Market Television Exchange conference this past week in Austin, I posed a question to Bill Seitzler, VP of Media Strategy for SmithGeiger. Bill was doing a talk entitled “Local TV and OTT: Time to Monetize is NOW.” I mentioned that “People don’t generally know that local broadcast television is available OTT. […]

 

View From The Top – What You Missed at the Programmatic TV Summit

The Programmatic TV Summit in New York on June 24 was, I believe, the beginning of the “Summer of Love” for the advanced television advertising business. (I wrote about this on LinkedIn.) The speakers at the conference were talking about their capabilities, as always –always pitching, always selling, all like such as that. But the […]

 

How Quickly Can We Create a Television Spot?

Some time ago, sitting in an agency presentation, I expressed my frustration with an agency’s creative director droning on and on about his “vision” for my product. “Excuse me for interrupting,” I said. “But would you PLEASE get out of your own head and get into MY head!” And that’s how it worked back then, […]

 

Television Goes Back to the Future (Again)

At the recent NAB Show in Las Vegas, the breathless excitement for ad-supported streaming services (dubbed the “AVOD Gold Rush” by one online publication), caused me to ask one question: where in the world was all this content going to come from? Immediately after the show, I poked around some of the new services and here […]

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