Author Archive

 

Twitter No Longer Takes Political Ads. Are You Ready to Capture That Ad Budget?

On Wednesday October 30, Twitter CEO Jack Dorsey tweeted: “We’ve made the decision to stop all political advertising on Twitter globally.” The rest of his series of tweets follows here. That announcement made the Monday, October 28, Advanced Advertising conference at NYC TV week, the “Voting for Advanced Advertising” panel (moderated by CNN’s Zain Asher) […]

 

TV Ad Buyers and Sellers Applaud Videa’s Open-Source APIs Initiative

A few weeks ago I wrote about Videa’s partnership with Sinclair Broadcast Group and Imagine Communications, who together are accelerating the automation of TV Advertising for the entire industry. Their proof of concept is designed to demonstrate open-source APIs for the TV Interface Practices Initiative (TIP). But I didn’t have an opportunity to gauge the […]

 

Are APIs The Key to Local TV’s Survival?

I posted a note on LinkedIn at the TVB Forward Conference recently, and it generated a fair amount of conversation. Here’s what I wrote: “Local TV is a beloved resource throughout the world. Will it be one of the many fond memories that is slipped into a scrapbook, only to fade over time? Not as […]

 

“Go Big or Go Home” Isn’t Enough These Days. The Time for OTT is Now!

During the NAB Small Market Television Exchange conference this past week in Austin, I posed a question to Bill Seitzler, VP of Media Strategy for SmithGeiger. Bill was doing a talk entitled “Local TV and OTT: Time to Monetize is NOW.” I mentioned that “People don’t generally know that local broadcast television is available OTT. […]

 

View From The Top – What You Missed at the Programmatic TV Summit

The Programmatic TV Summit in New York on June 24 was, I believe, the beginning of the “Summer of Love” for the advanced television advertising business. (I wrote about this on LinkedIn.) The speakers at the conference were talking about their capabilities, as always –always pitching, always selling, all like such as that. But the […]

arrow_upward