Author Archive


Shifting Gears: Programmatic TV Buying Is Going Primetime

Programmatic TV buying is gaining popularity and moving toward primetime TV programming.


TV Market Segments: Buying Local

Local advertising is often more efficient than macro advertising at targeting specific TV market segments.


Local TV Audience: Tapping into the Gold Mine

The rise of geo-targeted programmatic buying positions the local TV audience as a potential gold mine—so how do buyers take advantage of it?


Programmatic Advertising Set to Drive TV Buys, But What’s Under the Hood?

Programmatic advertising technology is quickly advancing to meet the needs of forward-thinking ad buyers and sellers, but what’s really under the hood?


TV Audience Targeting: New Strategies Supercharge Ad Campaigns

Programmatic buys and advanced TV audience targeting are changing the course of business campaign strategies. Here’s how buyers can get on board.