Author Archive

 

Programmatic Audio Set to Make Sweet Sounds for Advertisers

Programmatic audio is music to everyone’s ears, especially the buyers and sellers of advertising.

 

TV Ad Spending Up: How Will Broadcast Sustain the Numbers?

Broadcasters gain TV ad spending dollars, but maintaining momentum in the scatter and upfront markets will take creativity and a nod to programmatic.

 

Could Programmatic Buying Unify the Ad Market?

Surveys show programmatic buying is top-of-mind for advertisers and publishers, and that could open the door for uniting digital and TV ad markets.

 

Cross-Device Targeting Offers New Sales Funnel

As the screen becomes the focus of advertisers, cross-device targeting promises to keep the messages relevant.

 

Social TV Comes Out to Play on Super Sunday

The surge in users of mobile screens during Super Bowl 50 brings social TV into focus. It’s no longer a world where TV exists all on its own.

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