Author Archive

 

The Importance of First-Party Data

First-party data is owned by the marketer and can come from a variety of sources within an organization. Learn more about using this data here.

 

With Programmatic Advertising Growth, How Will Sales Team Structures Change?

Digital programmatic advertising growth has brought integration of direct sales and programmatic sales functions. Here’s what this means for local TV.

 

The Future of TV Commercial Load: Overload Is Not the Answer

Reduced TV commercial load is the future of linear and streaming television, and will improve the buying and selling marketplace.

 

Change Management Checkup: How on Track Is Your Organization’s Technology Transformation?

Use this checklist to determine whether your local TV organization’s change management is on track.

 

Are Change Management Challenges Slowing Local TV Ad Industry Transformation?

Two important reports addressing technology-driven change management challenges were released in 2018. Here are the key findings.

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