Author Archive

 

Automated Ad Buying and the Future of the Media Buyer’s Job

Automated ad buying will transform the media buyer’s job—here’s how.

 

Addressable Households Reach Tipping Point in 2019

The number of addressable households in the United States continues to grow; stations, advertisers, and agencies follow.

 

Mobile TV Usage: What’s the Story?

Mobile TV viewing is growing fast. Marketers need to rethink their strategies to account for the rise in mobile viewing and the convergence of digital.

 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

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