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Automated Ad Buying and the Future of the Media Buyer’s Job

Automated ad buying will transform the media buyer’s job—here’s how.

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Addressable Households Reach Tipping Point in 2019

The number of addressable households in the United States continues to grow; stations, advertisers, and agencies follow.

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Mobile TV Usage: What’s the Story?

Mobile TV viewing is growing fast. Marketers need to rethink their strategies to account for the rise in mobile viewing and the convergence of digital.

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Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

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Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

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