Author Archive

 

Rebranding Your Business: Why and How

When is it time for rebranding your business? What are the best practices? And how do you get the word out? Learn by example in this article.

 

Decline of Newspapers Presents Opportunity for Local TV

The decline of newspapers means local TV stations have an opportunity to fill the gap and to innovate. What are best practices?

 

TV Tech and the Changing Role of the CMO

The changing role of the CMO reflects technology advancements that let marketers reach consumers cross-channel. TV technology is the latest challenge.

 

Impression-Based Advertising: The Move Away From Ratings

The TVB wants the television ad industry to move to an impression-based advertising model by January 2020. Why now? Learn the five benefits of this move.

 

How Will the Nexstar-Tribune Merger Change the TV Landscape?

Will the Nexstar-Tribune merger boost retrans fees and ad costs? Improve local news? Find out which are the potential winners and losers in this deal.

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