Author Archive

 

Mobile TV Usage: What’s the Story?

Mobile TV viewing is growing fast. Marketers need to rethink their strategies to account for the rise in mobile viewing and the convergence of digital.

Tags: , , ,
 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

Tags: , , , ,
 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

Tags: , , , ,
 

Marketing to Middle America? Why You Should Rethink It

Stereotypes can nix marketing to Middle America, which isn’t a place or even a demographic. Learn how to connect with universal values.

Tags: , ,
 

Small Business TV Advertising: 5 Best Practices

For small business TV advertising, achieving ROI depends on using best practices. Learn how to take advantage of targeting, programmatic, and data.

Tags: , ,
arrow_upward