Author Archive


4 Misconceptions About Addressable Advertising on TV Debunked

Don’t believe these four misconceptions about addressable advertising on TV. Here’s the real story.


Quality Advertising on Targeted TV: 3 Crucial Elements

Consider these three elements of quality advertising for better ROI as you develop targeted television commercials.


Customer Loyalty Marketing: What TV Stations Need to Know

Customer loyalty marketing—even more than customer satisfaction—is the key to success for local TV stations. Here are tips for what stations should do.


Advertising and Data Transparency: How TV Is Evolving to Meet the Challenge

Advertising and data transparency are huge issues for advertising. Automated TV buying is evolving to meet these challenges. Find out how.


What Do TV Advertising Revenue Stats Mean? It’s Complicated

TV advertising revenue: going up or going down? It’s complicated. If you’re a media planner or buyer, here’s what you need to understand about these stats.