Author Archive


Bundling Cable and Internet: Is the Traditional Bundle Poised for a Comeback?

Streaming may cost viewers the same as bundling cable and internet. Here’s why viewers may end up choosing the latter.


Targeting Older Consumers: Why Baby Boomers Deserve Another Look

Marketers are missing the mark for targeting older consumers. Here’s how to understand the 50+ crowd.


TV Production Spending: The Major Studios Win . . . for Now

Netflix’s TV production spending still lags behind the major networks.


Why the NBA Playoff Ratings Aren’t a Slam Dunk

The NBA playoff ratings may be down, but that’s likely a blip in the league’s long-term trajectory as it courts an international audience.


Why Passive Entertainment Is a Smart Ad Buy

Passive entertainment, like passively viewing TV ads, can still have an effect on audiences.