Author Archive

 

How Generations Watch TV: Your Cheat Sheet

Examining how generations watch TV is the key to understanding the differences between boomers, millennials, and Gen Z.

 

Too Many Devices: What Device Trends Mean for Advertisers

Too many devices, too little time. Here’s what advertisers should know about reaching viewers across devices.

 

Growing Quality of TV Commercials Aims to Capture Viewers

The quality of TV commercials is increasing in an effort to engage highly segmented viewers.

 

Television Ad Impressions and Other Stats From the 2018-2019 Season

Stats on television ad impressions and more for the 2018-2019 TV season are in. Here are the key takeaways for advertisers.

 

TV and Digital Advertising: Lies We Believe

For the modern brand, TV and digital advertising are just two of many required marketing channels. Don’t believe the lie you have to choose between them.

arrow_upward