Author Archive

 

2020 Olympic Advertising: Going for Gold in Spend?

The 2020 Olympic advertising season is just around the corner. Here’s a look at this year’s ad spend projections.

 

Analyzing Black Friday Advertising Spend in 2019

How did brand outlook affect Black Friday advertising spend this year?

 

What Advertising and Marketing New Hires Need to Know: A TV Industry Primer

We break down what advertising and marketing new hires need to know about the TV industry from day one.

 

Bad Product Placement: When Brands Go Too Far

Bad product placement can distract from the story and be detrimental to the brand. Advertisers can learn from others’ mistakes.

 

The Sports Audience Is a Faithful One: What It Means for You

Great ratings prove the sports audience is reliable for teams, local networks, and advertisers.

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