Author Archive

 

Television Ad Impressions and Other Stats From the 2018-2019 Season

Stats on television ad impressions and more for the 2018-2019 TV season are in. Here are the key takeaways for advertisers.

 

TV and Digital Advertising: Lies We Believe

For the modern brand, TV and digital advertising are just two of many required marketing channels. Don’t believe the lie you have to choose between them.

 

Identifying a Target Audience in the Age of Walled Gardens

Identifying a target audience is becoming increasingly difficult due to today’s complex television landscape. Here’s what advertisers can do.

 

Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.

 

Series Ending Effects: After the Big Bang (Theory)

CBS may soon be all too familiar with series ending effects like dropping network ratings and declining advertising dollars. What’s next for the network?

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