Author Archive


The Future of Addressable TV Is Here. Are You Ready?

With addressable TV spend set to shoot up to $3.3 billion by 2020, the future of addressable TV is looking bright.


Online Paywalls and TV: How TV News Can Fill the Void Left by Local Papers

Online paywalls and TV news have seen audiences eroded by social media. Here’s how local TV news can fight back.


Marketing to Hispanics: 5 Best Practices

Marketing to Hispanics needs to be about more than just translating your ad copy into Spanish. Here are five factors to keep in mind.


The Changing TV News Landscape Needs Academic Journalism

The changing TV news landscape can be tough to navigate. Academia is here to catalog and spur the changes.


TV Accessibility for People With Disabilities Has Come a Long Way

Here are the biggest advances in TV accessibility for people with disabilities—and how advertisers can use them.