Author Archive

 

The Changing TV News Landscape Needs Academic Journalism

The changing TV news landscape can be tough to navigate. Academia is here to catalog and spur the changes.

 

TV Accessibility for People With Disabilities Has Come a Long Way

Here are the biggest advances in TV accessibility for people with disabilities—and how advertisers can use them.

 

Economic Factors Affecting Marketing and How to Mitigate Them

Is another recession around the corner? Maybe. Here’s how to plan around the economic factors affecting marketing.

 

Can Your Omnichannel Marketing Campaign Benefit From Automated Ad Buying?

Just having an omnichannel marketing strategy isn’t enough. Automating all the elements of this strategy is the key to success.

 

Advertising During the Primaries: Here’s What Local TV Can Expect for the 2020 Election

What’s in store for local TV advertising during the primaries? Billions of dollars, if the 2018 midterms are any guide.

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