Author Archive

 

The Importance of Brand Recognition in a Fast-Changing Media Landscape

The importance of brand recognition has never been higher, as companies try to connect with consumers in an increasingly fractured media landscape.

 

The In-The-Moment Marketing Potential of Live Sports—and How Brands Can Take Advantage

With an in-the-moment marketing approach, beginning with a team capable of responding to opportunities on the fly, brands can win big during live sports.

 

The Importance of the Emmys: Ratings and Reputation

What’s the importance of the Emmys? Do they mean big ratings? Do they still matter for streaming services?

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