MediaWave Actionable Insights and Industry News for Media Professionals
 

“Go Big or Go Home” Isn’t Enough These Days. The Time for OTT is Now!

During the NAB Small Market Television Exchange conference this past week in Austin, I posed a question to Bill Seitzler, VP of Media Strategy for SmithGeiger. Bill was doing a talk entitled “Local TV and OTT: Time to Monetize is NOW.” I mentioned that “People don’t generally know that local broadcast television is available OTT. […]

 

Automated Ad Sales: Past, Present, and Future

Automated ad sales aren’t new, but more media companies are realizing the benefits for both buyers and sellers.

 

The Changing TV News Landscape Needs Academic Journalism

The changing TV news landscape can be tough to navigate. Academia is here to catalog and spur the changes.

 

Television Ad Impressions and Other Stats From the 2018-2019 Season

Stats on television ad impressions and more for the 2018-2019 TV season are in. Here are the key takeaways for advertisers.

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

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