MediaWave Actionable Insights and Industry News for Media Professionals
 

Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]

 

TV Can’t Operate In A Silo

If there was a single comment that seemed to crystallize one of the key themes coming out of the Future of TV Show in NYC, it was something that Nick Sallon, Head of U.S. News Partnerships at Twitter said, about how TV can no longer afford to operate in a silo and pretend that viewers […]

 

How 5G Technology Will Change the Local TV Business

5G technology will enhance the speed, coverage, and interactivity of wireless networks, promising breakthroughs for local TV stations and buyers.

 

How Generations Watch TV: Your Cheat Sheet

Examining how generations watch TV is the key to understanding the differences between boomers, millennials, and Gen Z.

 

The Future of Addressable TV Is Here. Are You Ready?

With addressable TV spend set to shoot up to $3.3 billion by 2020, the future of addressable TV is looking bright.

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