MediaWave Actionable Insights and Industry News for Media Professionals
 

TV Tech and the Changing Role of the CMO

The changing role of the CMO reflects technology advancements that let marketers reach consumers cross-channel. TV technology is the latest challenge.

 

Candidates’ TV Ad Spending: What 2020 Candidates Can Learn From 2016

Federal candidates’ TV ad spending for the 2020 election could be anywhere from $6 billion to $10 billion. Here’s what 2020 candidates can learn from 2016.

 

Impression-Based Advertising: The Move Away From Ratings

The TVB wants the television ad industry to move to an impression-based advertising model by January 2020. Why now? Learn the five benefits of this move.

 

2020 Advertising Spending Growth Predictions

When it comes to predicting 2020 advertising spending growth, expectations vary widely thanks to the 2020 presidential election and the Summer Olympics.

 

How Inclusive Demographics Are Changing the TV Industry

America’s population is changing. Inclusive demographics measurement is making sure TV reflects that change.

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