Archive for the ‘Advertising Trends’ Category

 

Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]

 

Madonna was right; we ARE living in a material world

Recently, Sara Fischer reported for AXIOS, that retailers like Walmart and Target are joining Amazon in the media space – both for subscription entertainment video services, and as an advertising platform for the products on their shelves. The traditional model of “co-op” support for retailers – manufacturers who reimburse retailers for featuring their products in […]

 

Year-End 2016: How Major Cable Networks’ Contract Negotiations Could Impact the Way TV Channels Are Packaged

The success of AMC’s The Walking Dead is very much alive and well in 2017. Fans of this series may remember a time, however, when it seemed as though a stake would be driven through their hearts, as one of the biggest television providers in the country threatened to pull the plug on all things AMC-branded. In […]

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

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