Archive for the ‘Analytics’ Category

 

TV Can’t Operate In A Silo

If there was a single comment that seemed to crystallize one of the key themes coming out of the Future of TV Show in NYC, it was something that Nick Sallon, Head of U.S. News Partnerships at Twitter said, about how TV can no longer afford to operate in a silo and pretend that viewers […]

 

Display Advertising: Google’s Phaseout of Flash Shines Spotlight on Consumer Experience

Google sets deadline for eliminating Flash in display advertising.

 

Broadcast TV or Cable: Who Gets a Touchdown on Viewers?

This year’s numbers show broadcast TV is still the big winner against cable TV during football season.

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