Archive for the ‘Audience Targeting’ Category

 

Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]

 

Deathwish Coffee’s Thirty-Second Spot: Short Ads Still Pack Punch

The power of good television advertising and the importance of an integrated approach proves the thirty-second spot is far from dead.

 

Display Advertising: Google’s Phaseout of Flash Shines Spotlight on Consumer Experience

Google sets deadline for eliminating Flash in display advertising.

arrow_upward