Archive for the ‘Automation’ Category

 

Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]

 

Humans with (not vs.) Machines

Media planners (and their clients) win with ad tech A news piece called “Manufacturing Music” on the “Today Show” explored where artificial intelligence (AI) is taking the music industry. It featured an interview with Lucas Cantor, a Los Angeles-based composer, who used AI to complete Franz Schubert’s unfinished “Symphony No. 8” from 200 years ago. […]

 

Deathwish Coffee’s Thirty-Second Spot: Short Ads Still Pack Punch

The power of good television advertising and the importance of an integrated approach proves the thirty-second spot is far from dead.

 

Spotify Advertising Illustrates the Expansion of Programmatic

Spotify advertising now offers audio ads with improved targeting and programmatic buying. We analyze what this means for media owners and advertisers.

 

Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?

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