Archive for the ‘Buyers and Sellers’ Category

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

The In-The-Moment Marketing Potential of Live Sports—and How Brands Can Take Advantage

With an in-the-moment marketing approach, beginning with a team capable of responding to opportunities on the fly, brands can win big during live sports.

 

Identifying a Target Audience in the Age of Walled Gardens

Identifying a target audience is becoming increasingly difficult due to today’s complex television landscape. Here’s what advertisers can do.

 

Machine Learning: The Future of Automated TV Buying

There is no doubt that the business of TV advertising and the viewing landscape overall is changing. Recent subscriber losses total 946k at AT&T, 224k at Comcast and 141k at Charter, with some of these subscribers moving to IP-based, connected TV. Exactly who is switching is not clear, but Hulu now has 28 million subscribers, […]

 

TV Remains Top of the Consumer Influence Funnel

The media-consuming public, which let’s face it – is basically all of us – is bombarded by advertising across channels in a variety of formats multiple times a day. We see ads on our mobile devices, laptops, televisions, connected tv’s, billboards as we drive down the highway and scrolling through our social media feeds. But […]

arrow_upward