Archive for the ‘Analytics and Reporting’ Category

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

Machine Learning: The Future of Automated TV Buying

There is no doubt that the business of TV advertising and the viewing landscape overall is changing. Recent subscriber losses total 946k at AT&T, 224k at Comcast and 141k at Charter, with some of these subscribers moving to IP-based, connected TV. Exactly who is switching is not clear, but Hulu now has 28 million subscribers, […]

 

How Automation Is Bound to Change TV Advertising Metrics

As automated buying and selling come into play, TV advertising metrics are changing.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

 

It’s Time to Move From CPP to CPM

The shift from CPP to CPM seems increasingly inevitable with each passing year. So why hasn’t the TV industry caught up?

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