Archive for the ‘Local Advertising’ Category

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

TV Remains Top of the Consumer Influence Funnel

The media-consuming public, which let’s face it – is basically all of us – is bombarded by advertising across channels in a variety of formats multiple times a day. We see ads on our mobile devices, laptops, televisions, connected tv’s, billboards as we drive down the highway and scrolling through our social media feeds. But […]

 

Are Change Management Challenges Slowing Local TV Ad Industry Transformation?

Two important reports addressing technology-driven change management challenges were released in 2018. Here are the key findings.

 

Event-Specific Advertising: How Brands Make the Most of Televised Events

With everyone hanging up their derby hats, it’s a good time to reflect on the importance of event-specific advertising for brands.

 

The Case for Hometown Television

In recent years we have seen monumental changes in the television industry: new distribution alternatives, sophisticated targeted advertising and dramatically new business models. But through all that we often ignore the ongoing impact of local “hometown” television. That’s easy to understand, because hometown television is ubiquitous. Hometown television is everywhere, all the time. Hometown television literally […]

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