Archive for the ‘Buyer Events’ Category

 

Ten Thoughts from Ad Agencies at the 2019 Digiday Media Buying Summit

I was at the Digiday Media Buying Summit in Miami recently with many of the industry agency, AdTech suppliers and brands. Although there wasn’t a specific session on 2020 predictions, it is clear the media business is in a world of change and will continue as the digital cookie monster eats its way into TV […]

 

The Evolving Agency, The Duopoly (Triopoly with Amazon) and the 4A’s 2020

At the 4A’s 2019 Decisions 20/20 show that I attended recently, Nick Brien, CEO of Dentsu Aegis, North America outlined the hard truths facing the agency business and the strengths of the duopoly (Google and Facebook). Despite the relatively gloomy prognostication and the agency CEO panel stating that the key problem was a failure to […]

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

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