Archive for the ‘General Events’ Category

 

Political Advertising In The Spotlight At Programmatic I/O

Given the amount of attention the upcoming presidential election is already receiving, and the number of questions I’ve been getting about how easy it would be to hack the election using TV advertising, I was very anxious to hear Mark Jablonowski, Managing Partner & CTO, at DSPolitical give a talk entitled “How To Capture 2020 […]

 

TV Ad Buyers and Sellers Applaud Videa’s Open-Source APIs Initiative

A few weeks ago I wrote about Videa’s partnership with Sinclair Broadcast Group and Imagine Communications, who together are accelerating the automation of TV Advertising for the entire industry. Their proof of concept is designed to demonstrate open-source APIs for the TV Interface Practices Initiative (TIP). But I didn’t have an opportunity to gauge the […]

 

How Artificial Intelligence Is Helping Make TV A Better Experience

Artificial Intelligence (AI) in all its forms, was front and center at CES this year. Given that it is indeed the focus of future consumer electronics, its prominence was quite appropriate. AI is currently powering everything from smart speakers like Alexa to self-driving cars, and as the technology itself improves and learns from its mistakes, […]

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