Archive for the ‘Agencies’ Category


How to Implement Addressable TV: Advice From the Experts

Addressable TV has become a way to make advertiser messages more relevant to viewers by better targeting.


Where Was TV Programmatic at Cannes?

You may not have expected a discussion of data and programmatic at Cannes, but there are programmatic solutions that can help creative.


The Set-Top Box Data Revolution Will Be Televised

The set-top box was once thought of as only a content distributor, but is now an important contributor of tuning data.


Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?


5 Tips for Programmatic TV Buying

Even advertisers who are new to programmatic buying can plan to easily incorporate these tips for programmatic TV buying into their overall strategy.