Archive for the ‘Broadcast Television’ Category

 

Why TV is Moving to Impressions-based Measurement and the Benefits to Local

In recent weeks, there has been a tectonic shift of sorts happening in the broadcast media business. One after the other, we have seen broadcast groups – including NBC, CBS, ABC, Hearst, Graham and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This […]

 

TV Production Spending: The Major Studios Win . . . for Now

Netflix’s TV production spending still lags behind the major networks.

 

Why the NBA Playoff Ratings Aren’t a Slam Dunk

The NBA playoff ratings may be down, but that’s likely a blip in the league’s long-term trajectory as it courts an international audience.

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

arrow_upward