Archive for the ‘New Perspectives’ Category

 

How 5G Technology Will Change the Local TV Business

5G technology will enhance the speed, coverage, and interactivity of wireless networks, promising breakthroughs for local TV stations and buyers.

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

Mobile TV Usage: What’s the Story?

Mobile TV viewing is growing fast. Marketers need to rethink their strategies to account for the rise in mobile viewing and the convergence of digital.

 

The In-The-Moment Marketing Potential of Live Sports—and How Brands Can Take Advantage

With an in-the-moment marketing approach, beginning with a team capable of responding to opportunities on the fly, brands can win big during live sports.

 

TV Advertising Innovations: A Look at What’s to Come

In an increasingly digital world, TV advertisers are using TV advertising innovations to engage audiences in new ways. Here’s a look at what’s to come.

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