Archive for the ‘Reactions’ Category

 

Candidates’ TV Ad Spending: What 2020 Candidates Can Learn From 2016

Federal candidates’ TV ad spending for the 2020 election could be anywhere from $6 billion to $10 billion. Here’s what 2020 candidates can learn from 2016.

 

How Will the Nexstar-Tribune Merger Change the TV Landscape?

Will the Nexstar-Tribune merger boost retrans fees and ad costs? Improve local news? Find out which are the potential winners and losers in this deal.

 

Ten Thoughts from Ad Agencies at the 2019 Digiday Media Buying Summit

I was at the Digiday Media Buying Summit in Miami recently with many of the industry agency, AdTech suppliers and brands. Although there wasn’t a specific session on 2020 predictions, it is clear the media business is in a world of change and will continue as the digital cookie monster eats its way into TV […]

 

Will Sports Network Advertising Revenue Mirror Subscriber Losses?

A look at sports networks reveals a decline in viewership, valuation, and, likely, sports network advertising revenue. Here’s what advertisers should know.

 

“Go Big or Go Home” Isn’t Enough These Days. The Time for OTT is Now!

During the NAB Small Market Television Exchange conference this past week in Austin, I posed a question to Bill Seitzler, VP of Media Strategy for SmithGeiger. Bill was doing a talk entitled “Local TV and OTT: Time to Monetize is NOW.” I mentioned that “People don’t generally know that local broadcast television is available OTT. […]

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