Archive for the ‘Reactions’ Category

 

Are APIs The Key to Local TV’s Survival?

I posted a note on LinkedIn at the TVB Forward Conference recently, and it generated a fair amount of conversation. Here’s what I wrote: “Local TV is a beloved resource throughout the world. Will it be one of the many fond memories that is slipped into a scrapbook, only to fade over time? Not as […]

 

The New Paradigm for TV Advertising: Outcomes, Not Reach

I recently attended the Cynopsis That Big TV Conference and two common things were discussed: data-driven TV advertising and TV advertising driving outcomes. But wait a minute, hasn’t the TV ad business always measured outcomes? Well, yes, but things are changing. The traditional broadcast TV buy was on a reach/frequency model accompanied by a measurement […]

 

Why TV is Moving to Impressions-based Measurement and the Benefits to Local

In recent weeks, there has been a tectonic shift of sorts happening in the broadcast media business. One after the other, we have seen broadcast groups – including NBC, CBS, ABC, Hearst, Graham and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This […]

 

Key Takeaways from TVOT San Francisco 2019

Key Takeaways from TVOT San Francisco 2019 I attended the TV of Tomorrow (TVOT) show in San Francisco a few weeks back. It’s an informative event attended by media and tech titans who work across the whole TV industry. Here are some of the most prominent takeaways from the show. Let’s start by taking a […]

 

Households vs Persons: TV Data’s Biggest Hurdle

While it’s become increasingly easier to collect data on TV viewers thanks to the shift to digital delivery and innovations like ACR (Automatic Content Recognition), TV data still has a big issue to overcome before it becomes as exact as digital data. That’s because TV viewing is rarely done solo—and so the viewership numbers that […]

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