Archive for the ‘Reactions’ Category

 

The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest

The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest Traditional, ad-supported media are aggressively reimagining and adapting their businesses to better serve consumers and advertisers alike, on a local, national and global scale. No media player, no matter how established or how dominant, is immune from change in this brave new consumer-centered […]

 

Political Advertising In The Spotlight At Programmatic I/O

Given the amount of attention the upcoming presidential election is already receiving, and the number of questions I’ve been getting about how easy it would be to hack the election using TV advertising, I was very anxious to hear Mark Jablonowski, Managing Partner & CTO, at DSPolitical give a talk entitled “How To Capture 2020 […]

 

TV Ad Buyers and Sellers Applaud Videa’s Open-Source APIs Initiative

A few weeks ago I wrote about Videa’s partnership with Sinclair Broadcast Group and Imagine Communications, who together are accelerating the automation of TV Advertising for the entire industry. Their proof of concept is designed to demonstrate open-source APIs for the TV Interface Practices Initiative (TIP). But I didn’t have an opportunity to gauge the […]

 

Local TV Advertising…2020 Elections and Then What?

Local TV advertising is a big business. With 20 billion dollar spend (29% share of the US TV ad business) and a looming election that will drive, at least in the short term), 6.55 billion dollars on local political ads with almost 60% of that going to local TV buys. 3 billion dollars will go […]

 

Are APIs The Key to Local TV’s Survival?

I posted a note on LinkedIn at the TVB Forward Conference recently, and it generated a fair amount of conversation. Here’s what I wrote: “Local TV is a beloved resource throughout the world. Will it be one of the many fond memories that is slipped into a scrapbook, only to fade over time? Not as […]

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