Archive for the ‘zzzShowcase’ Category

 

Twitter No Longer Takes Political Ads. Are You Ready to Capture That Ad Budget?

On Wednesday October 30, Twitter CEO Jack Dorsey tweeted: “We’ve made the decision to stop all political advertising on Twitter globally.” The rest of his series of tweets follows here. That announcement made the Monday, October 28, Advanced Advertising conference at NYC TV week, the “Voting for Advanced Advertising” panel (moderated by CNN’s Zain Asher) […]

 

The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest

The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest Traditional, ad-supported media are aggressively reimagining and adapting their businesses to better serve consumers and advertisers alike, on a local, national and global scale. No media player, no matter how established or how dominant, is immune from change in this brave new consumer-centered […]

 

Political Advertising In The Spotlight At Programmatic I/O

Given the amount of attention the upcoming presidential election is already receiving, and the number of questions I’ve been getting about how easy it would be to hack the election using TV advertising, I was very anxious to hear Mark Jablonowski, Managing Partner & CTO, at DSPolitical give a talk entitled “How To Capture 2020 […]

 

Why TV is Moving to Impressions-based Measurement and the Benefits to Local

In recent weeks, there has been a tectonic shift of sorts happening in the broadcast media business. One after the other, we have seen broadcast groups – including NBC, CBS, ABC, Hearst, Graham and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This […]

 

The Importance of Brand Recognition in a Fast-Changing Media Landscape

The importance of brand recognition has never been higher, as companies try to connect with consumers in an increasingly fractured media landscape.

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