Archive for the ‘Industry Perspectives’ Category

 

TV Can’t Operate In A Silo

If there was a single comment that seemed to crystallize one of the key themes coming out of the Future of TV Show in NYC, it was something that Nick Sallon, Head of U.S. News Partnerships at Twitter said, about how TV can no longer afford to operate in a silo and pretend that viewers […]

 

How Generations Watch TV: Your Cheat Sheet

Examining how generations watch TV is the key to understanding the differences between boomers, millennials, and Gen Z.

 

The Future of Addressable TV Is Here. Are You Ready?

With addressable TV spend set to shoot up to $3.3 billion by 2020, the future of addressable TV is looking bright.

 

Online Paywalls and TV: How TV News Can Fill the Void Left by Local Papers

Online paywalls and TV news have seen audiences eroded by social media. Here’s how local TV news can fight back.

 

Too Many Devices: What Device Trends Mean for Advertisers

Too many devices, too little time. Here’s what advertisers should know about reaching viewers across devices.

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