Archive for the ‘Industry Perspectives’ Category

 

Linear TV Means Consistent Ad Revenue

Linear television offers consistent ad revenue and many advantages for advertisers.

 

Decline of Newspapers Presents Opportunity for Local TV

The decline of newspapers means local TV stations have an opportunity to fill the gap and to innovate. What are best practices?

 

TV Tech and the Changing Role of the CMO

The changing role of the CMO reflects technology advancements that let marketers reach consumers cross-channel. TV technology is the latest challenge.

 

Impression-Based Advertising: The Move Away From Ratings

The TVB wants the television ad industry to move to an impression-based advertising model by January 2020. Why now? Learn the five benefits of this move.

 

2020 Advertising Spending Growth Predictions

When it comes to predicting 2020 advertising spending growth, expectations vary widely thanks to the 2020 presidential election and the Summer Olympics.

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