Archive for the ‘Industry Perspectives’ Category

 

“Go Big or Go Home” Isn’t Enough These Days. The Time for OTT is Now!

During the NAB Small Market Television Exchange conference this past week in Austin, I posed a question to Bill Seitzler, VP of Media Strategy for SmithGeiger. Bill was doing a talk entitled “Local TV and OTT: Time to Monetize is NOW.” I mentioned that “People don’t generally know that local broadcast television is available OTT. […]

 

Automated Ad Sales: Past, Present, and Future

Automated ad sales aren’t new, but more media companies are realizing the benefits for both buyers and sellers.

 

The Changing TV News Landscape Needs Academic Journalism

The changing TV news landscape can be tough to navigate. Academia is here to catalog and spur the changes.

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

The Importance of Brand Recognition in a Fast-Changing Media Landscape

The importance of brand recognition has never been higher, as companies try to connect with consumers in an increasingly fractured media landscape.

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