Archive for the ‘Industry Perspectives’ Category


Automotive Advertising: The Road Ahead for 2020

Automotive advertising may be in for changes in 2020.


Why Pharma TV Advertising Is So Influential

Despite a fast-shifting landscape, pharma TV advertising remains a huge business. Here’s why it’s a success.


Get Your Holiday Ad Campaigns Ready With These Tips

Holiday ad campaigns are nearly upon us. We break down the what, how, and why of the season.


What Can Baby Yoda Teach Us About Linear TV?

At the 2019 TVOT NY conference, Howard Horowitz presented some real-world research at the start of my panel, “The Viewers Have Changed. Can We?” I was joined on the panel by Caavo Founder Ashish Aggarwal, LG’s head of US content development Mark Lee, Comcast Lab’s senior director of product management, Christian Peterson, and Sinclair ONE media […]


Boosting Employee Satisfaction Is About More Than Free Coffee

What does it take to keep your employees happy and productive? If you think it’s as simple as “boosting employee satisfaction,” you’re doing it wrong.