Archive for the ‘Technology’ Category

 

Automated Ad Buying and the Future of the Media Buyer’s Job

Automated ad buying will transform the media buyer’s job—here’s how.

 

Addressable Households Reach Tipping Point in 2019

The number of addressable households in the United States continues to grow; stations, advertisers, and agencies follow.

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

Machine Learning: The Future of Automated TV Buying

There is no doubt that the business of TV advertising and the viewing landscape overall is changing. Recent subscriber losses total 946k at AT&T, 224k at Comcast and 141k at Charter, with some of these subscribers moving to IP-based, connected TV. Exactly who is switching is not clear, but Hulu now has 28 million subscribers, […]

 

Humans with (not vs.) Machines

Media planners (and their clients) win with ad tech A news piece called “Manufacturing Music” on the “Today Show” explored where artificial intelligence (AI) is taking the music industry. It featured an interview with Lucas Cantor, a Los Angeles-based composer, who used AI to complete Franz Schubert’s unfinished “Symphony No. 8” from 200 years ago. […]

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