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Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them

Shereta Williams, January 8, 2020 Brand advertisers often communicate with a sense of urgency, offering promotions and seasonal messaging with short expiration dates. But political advertisers have a greater sense of finality — hard deadlines as well as Federal Communications Commission rules that drive the way advertising is bought and sold. In addition, political ads must be […]

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CONSIDERATIONS FOR LOCAL MEDIA BUYERS AND SELLERS IN 2020

Shereta Williams, January 08, 2020 The year 2020 will be an exceptionally busy year for advertisers, as they work to take advantage of significant TV events like the U.S. presidential election and the Tokyo Summer Olympics. Because of this, local media buyers and planners need to map out budgets and campaigns in relation to these […]

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Under the Tree in 2020: AI, Political Advertising & Beyond

Did you know there is an election next year? BY CHRIS WOOD, DECEMBER 31, 2019 At this year’s bountiful predictions banquet, we’ve feasted on DATA…CX SOLUTIONS…RETAIL STRATEGIES…and VIDEO/MOBILE INNOVATIONS. There is a lot for digital marketers to play with in 2020. At DMN, we’ve also been known to observe a traditional Yankee Swap. If you don’t get something you […]

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Industry Thought Leaders Weigh In With Media/Advertising Forecasts For 2020

Dec 16, 2019 Brad Adgate Contributor In media and advertising, there will be just a few certainties in 2020; It will be a big political year, there will be the Summer Olympics from Tokyo and Super Bowl ad pricing will set another record. To find out what else may happen we asked a few industry […]

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The Future of Local TV Advertising in 2020

Big changes in technology move industry forward Brad Smith, December 03, 2019 “With 2020 right around the corner, we’ll certainly start to see the beginning stages of the rollout of NEXTGEN TV by TV stations, but I strongly believe it will still take about three years before NEXTGEN TV gets to scale.” -Brad Smith, Videa […]

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