News

The Future of Local TV Advertising in 2020

Big changes in technology move industry forward Brad Smith, December 03, 2019 “With 2020 right around the corner, we’ll certainly start to see the beginning stages of the rollout of NEXTGEN TV by TV stations, but I strongly believe it will still take about three years before NEXTGEN TV gets to scale.” -Brad Smith, Videa […]

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Five fascinating ways AI is changing advertising

Shereta Williams, December 2, 2019 Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. Today, AI is getting attention for writing emotive TV scripts, targeting smart ads and using facial recognition to recommend products based on personal preferences. In each of these scenarios, it’s helping advertising professionals do their jobs with […]

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Local TV Ad Spend Might Be the Best Way to Reach Holiday Shoppers

Something that more ecommerce brands have tapped into than brick-and-mortar Shereta Williams | November 22, 2019 Holiday season ad spend has consistently increased over the past 10 years and will likely only continue to do so in the future.   The holiday season is almost here, and consumer spending is expected to be as big […]

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Growing Fees Slow Spot Automation Growth

TVN FOCUS ON ADVERTISING Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.  Janet Stilson | November 20, 2019  It’s been two years since TV station groups unveiled the TIP Initiative, designed to simplify the process of buying and […]

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5 INNOVATIVE WAYS THE AD INDUSTRY CAN LEVERAGE MACHINE LEARNING

               Ad Age Collective Expert Panel, October 11, 2019. With traditional data management and analysis methods becoming increasingly ineffective given the large volume of information to process, advertisers are looking more and more toward artificial intelligence (AI) and machine learning (ML) technologies for solutions. Being able to constantly learn and […]

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