News

Videa Announces Spot Television Industry’s First Open Data Exchange APIs

Publicly available API specifications built by Videa, in compliance with the TV Interface Practices Initiative (TIP) Interface Framework, provide the TV industry with standards for integrations that enhance efficiencies in buying and selling local television advertising NEW YORK – September 24, 2019 – Videa, an online buying and selling marketplace for automated television advertising, announced […]

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Warming Raises Importance Of Local Weather

Brad Smith of Videa explains why local broadcast weather news is adding viewers and why that’s a good opportunity for advertisers.   Brad Smith | September 18, 2019 | As global temperatures rise, hurricanes flood and forest fires spread, there’s a noted increase in weather news viewership. Smart advertisers see real-time eyes on local broadcast […]

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Extending Local TV: Digital to Linear

As OTT rises in local advertising, traditional TV uses data to provide visibility and flexibility for advertisers CHRIS WOOD AUGUST 9, 2019 As performance audio company Veritone One recently told us, advertisers are adopting a “firing on all cylinders” approach. EVP Sean King was referring to political campaigns, but brands are also covering all their bases […]

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Improving Diversity And Inclusion In Advertising

Shereta Williams, July 25, 2019 President of Videa, with over 10+ years of experience within Cox, leads the organization’s overall strategic and product direction.     Diversity and inclusion are concepts no longer confined to human resources departments but have rather moved to the forefront of discussions across the business landscape and wider culture — […]

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Videa Launches Forecasted Ratings Tool Along with Full Market Availing for Media Buyers

New capabilities give media buyers, sellers and analysts accurate and precise ratings as well as an end-to-end solution for market avails   NEW YORK – July 24, 2019 – Videa, an online marketplace for automated television advertising, today launched two new features for its platform that aim to transform some of the largest pain points […]

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