News

Improving Diversity And Inclusion In Advertising

Shereta Williams, July 25, 2019 President of Videa, with over 10+ years of experience within Cox, leads the organization’s overall strategic and product direction.     Diversity and inclusion are concepts no longer confined to human resources departments but have rather moved to the forefront of discussions across the business landscape and wider culture — […]

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Videa Launches Forecasted Ratings Tool Along with Full Market Availing for Media Buyers

New capabilities give media buyers, sellers and analysts accurate and precise ratings as well as an end-to-end solution for market avails   NEW YORK – July 24, 2019 – Videa, an online marketplace for automated television advertising, today launched two new features for its platform that aim to transform some of the largest pain points […]

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As Traditional TV Evolves, Television Rating Systems Remain the Same

How we evaluate audiences needs to change By Shereta Williams Though Nielsen has adapted with technology, it’s still not completely up-to-date in other ways.   The history of television ratings is of great interest to me because—to quote Maya Angelou—”if you don’t know where you’ve come from, you don’t know where you’re going.” Market research firm The Nielsen Company, founded in 1923, is […]

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IS TECH MAKING TV AD BUYS MORE HUMAN?

Shereta Williams, April 29, 2019 As someone in ad tech, my answer for radical change in our industry would normally be focused on how technology is developing at a fast pace. But today, I’m thinking about our industry’s obsession with storytelling, authenticity, engagement and connection. While it’s easy to think about how these human qualities […]

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5 Ways Media Buyers Can Adapt to a More Digitized Broadcast Marketing World

Moving away from the ‘wood veneer’ methods By Shereta Williams, April 29, 2019 Once transmitted to an antenna on a stationary wood veneer box, TV delivery has certainly changed. While local broadcast TV content remains popular for audiences and advertisers alike, the way we watch looks different. We can view news and sports in the palm […]

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