Five fascinating ways AI is changing advertising

Shereta Williams, December 2, 2019 Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. Today, AI is getting attention for writing emotive TV scripts, targeting smart ads and using facial recognition to recommend products based on personal preferences. In each of these scenarios, it’s helping advertising professionals do their jobs with […]

Read More keyboard_arrow_right

Local TV Ad Spend Might Be the Best Way to Reach Holiday Shoppers

Something that more ecommerce brands have tapped into than brick-and-mortar Shereta Williams | November 22, 2019 Holiday season ad spend has consistently increased over the past 10 years and will likely only continue to do so in the future.   The holiday season is almost here, and consumer spending is expected to be as big […]

Read More keyboard_arrow_right

Growing Fees Slow Spot Automation Growth

TVN FOCUS ON ADVERTISING Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.  Janet Stilson | November 20, 2019  It’s been two years since TV station groups unveiled the TIP Initiative, designed to simplify the process of buying and […]

Read More keyboard_arrow_right


               Ad Age Collective Expert Panel, October 11, 2019. With traditional data management and analysis methods becoming increasingly ineffective given the large volume of information to process, advertisers are looking more and more toward artificial intelligence (AI) and machine learning (ML) technologies for solutions. Being able to constantly learn and […]

Read More keyboard_arrow_right

Videa Announces Spot Television Industry’s First Open Data Exchange APIs

Publicly available API specifications built by Videa, in compliance with the TV Interface Practices Initiative (TIP) Interface Framework, provide the TV industry with standards for integrations that enhance efficiencies in buying and selling local television advertising NEW YORK – September 24, 2019 – Videa, an online buying and selling marketplace for automated television advertising, announced […]

Read More keyboard_arrow_right