The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest Traditional, ad-supported media are aggressively reimagining and adapting their businesses to better serve consumers and advertisers alike, on a local, national and global scale. No media player, no matter how established or how dominant, is immune from change in this brave new consumer-centered […]
I recently attended my first 4A’s conference, the 4A’s Decisions 20/20. It was also my first that focused on the buy-side of the advertising equation. Of course, the entire advertising industry has been transformed by automation that provides the tools to maximize efficiency, impact and transparency. Automation has also engendered changes in management skill sets […]