Posts Tagged ‘4As’

 

The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest

The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest Traditional, ad-supported media are aggressively reimagining and adapting their businesses to better serve consumers and advertisers alike, on a local, national and global scale. No media player, no matter how established or how dominant, is immune from change in this brave new consumer-centered […]

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The Evolving Agency, The Duopoly (Triopoly with Amazon) and the 4A’s 2020

At the 4A’s 2019 Decisions 20/20 show that I attended recently, Nick Brien, CEO of Dentsu Aegis, North America outlined the hard truths facing the agency business and the strengths of the duopoly (Google and Facebook). Despite the relatively gloomy prognostication and the agency CEO panel stating that the key problem was a failure to […]

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Hard Truths – Join the TV Media Movement

At the recent 2019 4A’s Decisions 20/20 conference, Nick Brien, CEO of Dentsu Aegis Network Americas, cried out the hard truths agencies must face in order to evolve as an industry. So, what were those hard truths? Too slow to change Too incremental with legacy structures Legacy mentalities Legacy behaviors Legacy relationships Amid the digital […]

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Highlights from the 4A’s Decisions 20/20 Conference

I recently attended my first 4A’s conference, the 4A’s Decisions 20/20. It was also my first that focused on the buy-side of the advertising equation. Of course, the entire advertising industry has been transformed by automation that provides the tools to maximize efficiency, impact and transparency. Automation has also engendered changes in management skill sets […]

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