Posts Tagged ‘Ad Agencies’


The Evolving Agency, The Duopoly (Triopoly with Amazon) and the 4A’s 2020

At the 4A’s 2019 Decisions 20/20 show that I attended recently, Nick Brien, CEO of Dentsu Aegis, North America outlined the hard truths facing the agency business and the strengths of the duopoly (Google and Facebook). Despite the relatively gloomy prognostication and the agency CEO panel stating that the key problem was a failure to […]


Third-Party Vendors or Ad Agencies: Which Is Right for You?

Choosing between ad agencies and third-party vendors can be a fine line to walk. Which is right for your company?