Posts Tagged ‘ad spend’

 

How Ghost Ads Can Help Prove the Incremental Revenue of Campaign Spend

Are my advertising messages working? Learn how marketers are using ghost ads to determine incrementality and attribution across social media.

 

Mobile TV Usage: What’s the Story?

Mobile TV viewing is growing fast. Marketers need to rethink their strategies to account for the rise in mobile viewing and the convergence of digital.

 

The In-The-Moment Marketing Potential of Live Sports—and How Brands Can Take Advantage

With an in-the-moment marketing approach, beginning with a team capable of responding to opportunities on the fly, brands can win big during live sports.

 

Excess TV Campaign Ad Impressions: Too Much of a Good Thing?

Ad impressions waste may not be waste at all. Advertisers may find that these impressions can help reach swing purchasers and new demographic targets.

 

What Social Media Video Trends Can Teach TV Advertisers

TV has the bigger ROI, but social media video trends shouldn’t be ignored when trying to reach the 45 percent of Americans who use two screens.

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