Posts Tagged ‘addressable advertising’


Advanced Advertising Conference Shows that Advanced Advertising and Programmatic are Two Sides of the Same Coin

The Advanced Advertising Conference demonstrates the continually improving technology that serve the rights ads to the right consumers at the right time.


Data-Driven Advertising Improves Viewer Experiences and Advertiser Relevancy

Advertisers are improving their messages with data-driven solutions from segmentation, emotion measurement, and dynamic ad insertion.


Addressable Advertising: A Potential Tool for Driving Programmatic to the Household

It’s important to understand that addressable advertising and programmatic buying, while different, can be linked for optimum audience targeting.