Posts Tagged ‘addressable advertising’


Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]


Advanced Advertising Conference Shows that Advanced Advertising and Programmatic are Two Sides of the Same Coin

The Advanced Advertising Conference demonstrates the continually improving technology that serve the rights ads to the right consumers at the right time.


Data-Driven Advertising Improves Viewer Experiences and Advertiser Relevancy

Advertisers are improving their messages with data-driven solutions from segmentation, emotion measurement, and dynamic ad insertion.


Addressable Advertising: A Potential Tool for Driving Programmatic to the Household

It’s important to understand that addressable advertising and programmatic buying, while different, can be linked for optimum audience targeting.