Posts Tagged ‘addressable TV’

 

Addressable Households Reach Tipping Point in 2019

The number of addressable households in the United States continues to grow; stations, advertisers, and agencies follow.

 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

 

The Importance of First-Party Data

First-party data is owned by the marketer and can come from a variety of sources within an organization. Learn more about using this data here.

 

TV Advertising Innovations: A Look at What’s to Come

In an increasingly digital world, TV advertisers are using TV advertising innovations to engage audiences in new ways. Here’s a look at what’s to come.

 

Why Addressable and Programmatic TV Advertising Are Having A Moment

While it’s easy to confuse programmatic and addressable, both seem to be getting the lion’s share of the TV industry’s attention these days. Or at least that part of the TV industry that is focused on advertising, as evidenced by the conversations last week at the Programmatic TV Summit. Since it’s easy to confuse the […]

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