Posts Tagged ‘advertising strategy’


Targeted Advertising: A Local Guide

Local targeted advertising efforts have been vastly improved by advancements like social media and programmatic TV.


NBCU Moves Programmatic Buying A Step Forward

With the recent announcement by NBCUniversal that it will allow software-based purchasing of its ad inventory, programmatic buying garners recognition…


TV Audience Targeting: New Strategies Supercharge Ad Campaigns

Programmatic buys and advanced TV audience targeting are changing the course of business campaign strategies. Here’s how buyers can get on board.