Posts Tagged ‘Amazon Fire’


Identifying a Target Audience in the Age of Walled Gardens

Identifying a target audience is becoming increasingly difficult due to today’s complex television landscape. Here’s what advertisers can do.


Connected TV Goes Prime Time: Insights From AdWeek’s Webinar

Connected TV has soared in popularity over the last few years. The Trade Desk, Freewheel, and Spark Foundry discuss its recent impact on advertising.


How Voice-Activated TV Talks Back to Advertisers

Voice-activated TV is catching on with consumers—but advertisers should be paying attention as well, particularly for what it means for personalized ads.