Posts Tagged ‘Amazon Fire’

 

Identifying a Target Audience in the Age of Walled Gardens

Identifying a target audience is becoming increasingly difficult due to today’s complex television landscape. Here’s what advertisers can do.

 

Connected TV Goes Prime Time: Insights From AdWeek’s Webinar

Connected TV has soared in popularity over the last few years. The Trade Desk, Freewheel, and Spark Foundry discuss its recent impact on advertising.

 

How Voice-Activated TV Talks Back to Advertisers

Voice-activated TV is catching on with consumers—but advertisers should be paying attention as well, particularly for what it means for personalized ads.

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