Posts Tagged ‘apps’


What Is ATSC 3.0: The Latest Updates on the New Standard

What is ATSC 3.0? Though it promises to revolutionize local TV, it is taking a long time to implement. Can we afford to be patient?


Consumer Experience Innovations: Takeaways from PSFK’s CXI 2018 Conference

As we enter into a business-as-unusual era in the industry, innovations around highly targeted, data-driven messaging will help companies stand out.


Long Live TV: The Set-Top Box Heads to the Cloud

With the rise of cloud-based DVR services, the set-top box may soon be a relic of the past. But the additional data might prove a huge boon for advertisers


How Voice-Activated TV Talks Back to Advertisers

Voice-activated TV is catching on with consumers—but advertisers should be paying attention as well, particularly for what it means for personalized ads.


TV Programming Ideas Inspired by Podcasts and Apps

TV execs have been mining podcasts and apps for programming ideas.