Posts Tagged ‘attribution’


Why Companies Need to Be Sure About the Quality of their Data

While the RampUp conference is all about data, one of the more interesting takeaways was how often panelists cautioned the industry to remember that data can’t do everything. Meaning that data is only as useful as the quality of the data, and the inputs and analyses around it. Data is Not All the Same When […]


Campaign Optimization Is Enhanced by Algorithmic Attribution

Campaign optimization through algorithmic attribution offers a range of benefits, from faster response times to reduced opportunities for human error.


Programmatic Attribution Modeling

In an environment of cross-platform media and the IoT, marketers are grappling with programmatic attribution modeling.


How the Right Attribution Model Leads to TV ROI

A modern attribution model must include the ability to add television ads into the overall ROI calculation. Learn about the three elements of attribution.