Posts Tagged ‘audience segmentation’


How to Keep Your Clients Happy, Part 1: The Media Buyer’s Guide

In today’s fast-paced media landscape, it’s easy to wonder how to keep your clients happy amid all the trends, changes, and new technology.


Audience Fragmentation Sheds New Light on Audience Value despite Low Ratings

Audience fragmentation sheds new light on audience value despite low ratings. There has been an increase in the amount of TV options available to viewers.


Benefits of Programmatic Advertising for Consumers

The benefits of programmatic advertising for advertisers and station groups are frequently discussed, but what about the audience, or the consumer?