Posts Tagged ‘audience segments’


Marketing to Millennials: Why You Must Be More Specific

Marketing to millennials is at the top of brands’ to-do lists. Targeted and specific marketing works best with this generation.


The Value of a Target Audience: How Broadcasters Can Get Advertisers on Board

Programmatic TV promises a data-driven, targeted approach to viewers. Here’s what broadcasters can share with advertisers when pitching a target audience.


What Is Programmatic Buying Doing for Your Bottom Line?

What is programmatic buying doing for agencies’ and broadcasters’ bottom lines? Increased efficiency, data-driven targeting, and greater inventory value.