Posts Tagged ‘audience’


NBCU Moves Programmatic Buying A Step Forward

With the recent announcement by NBCUniversal that it will allow software-based purchasing of its ad inventory, programmatic buying garners recognition…


Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.


Define Programmatic: Digital vs. TV

Think programmatic TV advertising is the same as digital? Think again. To define programmatic in the television realm, you have to consider the big screen.