Posts Tagged ‘automated buying’

 

Expanding the Universe of Television Advertisers

One of the more interesting points made during the Future of Television Show last month was that the ability to run addressable advertising will result in a dramatic expansion in the number of brands that are able to afford to advertise on national TV, bringing that number from a few hundred to a few thousand. […]

 

Machine Learning: The Future of Automated TV Buying

There is no doubt that the business of TV advertising and the viewing landscape overall is changing. Recent subscriber losses total 946k at AT&T, 224k at Comcast and 141k at Charter, with some of these subscribers moving to IP-based, connected TV. Exactly who is switching is not clear, but Hulu now has 28 million subscribers, […]

 

Adding Comscore Data Helps Make Change Go Down Easier for Videa Customers

Measuring viewing data in smaller local markets has never been easy, even for Nielsen. The ratings behemoth has often struggled to find enough panelists to create the sort of statistically valid data it built its reputation on, and so about a year ago, Nielsen made the decision to include Comcast set top box data in […]

 

Media Buying After a Programmatic Education

As media buying education expands to incorporate programmatic buying, television will see a new crop of digital media professionals.

 

What Is Programmatic Buying Doing for Your Bottom Line?

What is programmatic buying doing for agencies’ and broadcasters’ bottom lines? Increased efficiency, data-driven targeting, and greater inventory value.

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