Posts Tagged ‘automated tv buying’

 

How 5G Technology Will Change the Local TV Business

5G technology will enhance the speed, coverage, and interactivity of wireless networks, promising breakthroughs for local TV stations and buyers.

 

Automated Ad Buying and the Future of the Media Buyer’s Job

Automated ad buying will transform the media buyer’s job—here’s how.

 

Automated Ad Sales: Past, Present, and Future

Automated ad sales aren’t new, but more media companies are realizing the benefits for both buyers and sellers.

 

Economic Factors Affecting Marketing and How to Mitigate Them

Is another recession around the corner? Maybe. Here’s how to plan around the economic factors affecting marketing.

 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

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