Posts Tagged ‘automated tv buying’

 

Automated Ad Sales: Past, Present, and Future

Automated ad sales aren’t new, but more media companies are realizing the benefits for both buyers and sellers.

 

Economic Factors Affecting Marketing and How to Mitigate Them

Is another recession around the corner? Maybe. Here’s how to plan around the economic factors affecting marketing.

 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

 

Can Your Omnichannel Marketing Campaign Benefit From Automated Ad Buying?

Just having an omnichannel marketing strategy isn’t enough. Automating all the elements of this strategy is the key to success.

 

Traditional Media Planning and Buying Still Have a Future

Though media planning and buying are becoming automated, the human element of traditional buying still has value in today’s media world.

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