Posts Tagged ‘baby boomers’


Targeting Older Consumers: Why Baby Boomers Deserve Another Look

Marketers are missing the mark for targeting older consumers. Here’s how to understand the 50+ crowd.


Millennial & Gen Z Brand Loyalty: Strategy for Brands

Seeking millennial and Gen Z brand loyalty (and dollars)? Here’s how to connect with these audiences.


Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?


How Programmatic Buying Allows Brands to Reach All Generations

Programmatic buying is the advertiser’s newest tool to reach generations with unique messages, using the same data that targets specific audience segments.